AI optimization (AIO, AEO, GEO)

Increase your visibility within ChatGPT, Perplexity, Gemini, Claude, and more with our AIO services.

What is AIO and why does it matter?

AI Optimization (AIO), sometimes also referred to as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), is the process of enhancing your digital content and online presence so that Generative Engines, like ChatGPT, Claude, Perplexity, and Gemini, can recognize, retrieve, and cite your brand as a source of truth.

These GEs don’t just index websites; they synthesize responses from multiple sources. If your brand isn’t structured for AI discovery and relevance, it risks becoming invisible.

At Menerva Digital, we help brands get found in a world where users are turning to AI-powered assistants like ChatGPT, Claude, Perplexity, and Gemini for answers instead of traditional search engines. We make sure your brand is not just ranked, but referenced, quoted, and trusted in the responses generated by today’s leading Generative Engines.

Where you need to show up

We optimize your visibility across:

GEs (Generative Engines): ChatGPT, Claude, Perplexity, Gemini (and Google AI Overview), Copilot
Search + Chat Hybrids: Google SGE, Bing
Zero-click AI Interfaces: Smart assistants, voice search, and AI browsers

Your customers are already asking these tools for help. We make sure your brand is part of their answers.

What we do

Content optimization for LLMs

We reimagine and structure your content to be digestible, factually consistent, and citable by large language models — optimizing for both retrieval and narrative inclusion.

Entity-first architecture

We engineer your content around semantic frameworks and entity relationships so GEs associate your brand with the right concepts, categories, and expertise.

AI-centric technical SEO

We apply technical excellence to ensure your content is crawlable by bots and parsable by LLMs. Structured data, page depth, internal linking, and vector embedding-readiness are part of the stack.

Monitoring & AI visibility audits

We test prompts, track citations, monitor answer inclusion, and compare competitor visibility across top GEs, giving you actionable insight into how AI sees your brand. We use top-of-the-line AI monitoring and optimization software to identify key details and implement various improvements.

Proven experience across GEs

We actively optimize for and audit performance across top Generative Engines, including OpenAI’s ChatGPT, Anthropic’s Claude, Perplexity AI, Google Gemini, Microsoft Copilot (and more multimodal platforms built on LLMs). We ensure your brand shows up where real decisions are made.

AIO project plan & organization

We work with you to create a prioritized project plan that leads to the best AIO performance. We are organized, detail-oriented, and use project management software to ensure nothing gets left behind.

Global and multilingual AIO services

Global AIO experience may be difficult to find. Global AIO requires a unique level of knowledge. We understand the nuances when developing an AIO strategy for other countries outside the U.S. We will also help you implement global, technical best practices, conduct prompt research, and gather market insights that speak directly to your audience.

Our pricing structure

We create a custom AIO program and project plan based on your business goals and budget. Most clients have a retainer of hours each month, which are used to complete tasks in your custom project plan. We meet on an ongoing basis to review future and completed tasks and analyze progress. Our team is flexible and agile, so we are able to shift focus or grow with you when needed.

We get results

Increase in organic traffic year-over-year for a global program

Increase in the number of keywords ranking 1-3

Increase in organic blog traffic year-over-year with a killer content strategy

Increase in organic traffic

Immediate increase in organic traffic year-over-year within the first few months

“Menerva Digital always delivers top results. Their impressive track record has given our company confidence in pinning our go-to-market strategy around the insights Menerva Digital provides. The results of this have translated into increased sales and a positive impact on the bottom line. It’s why we don’t see Menerva Digital as just an agency, but an indispensable strategic partner.”

Rahman Zolfaghari

Director of Digital Marketing at Proofpoint

“Blurb’s audience is highly specified, meaning that every single detail counts. By focusing on common questions, personalization, and answering the questions on an educational level, Menerva was able to capitalize and boost our ranking with high-level content.”

Allison Wollman

E-Commerce, Digital Marketing & Merchandising Manager at Blurb