Menerva Digital Won a Search Engine Land Award & 2 U.S. Search Awards!
Last Updated: November 29, 2023
We are beyond thrilled to share the incredible news: Menerva Digital has won not one but three prestigious awards in the SEO industry! We are deeply honored and humbled by this recognition. Winning these awards is a testament to the hard work, dedication, and innovative spirit that our team brings to the table every single day.
It all started in 2019 when Cassandra Gucwa leveraged her extensive experience at iProspect and Covario, spearheading impactful Search Engine Optimization (SEO) initiatives for large-scale corporations to start her own venture. A natural-born entrepreneur, Cassandra embarked on providing and enhancing services in the SEO landscape. Within a matter of years, her venture blossomed into Menerva Digital, transforming into a full-fledged SEO agency that serves global enterprise companies. Today, we are proud to have a robust team of over 30 experts, all working under Cassandra’s visionary leadership. We come from the best digital marketing agencies, where we’ve worked with the world’s largest brands, including Sony, Panasonic, Under Armour, Levi’s, Petco, and many more. We’ve helped numerous companies increase their organic revenue by 7 to 9 figures and are passionate about sharing our knowledge.
Search Engine Land Awards
We are honored to have received a Search Engine Land Award, an accolade representing the pinnacle of search achievement. This award recognizes the remarkable talent and exceptional strategies agencies, individuals, and internal marketing teams bring to the forefront of digital marketing.
U.S. Search Awards
The U.S. Search Awards, the premier arena celebrating excellence in SEO, PPC, and content marketing across the United States, has recognized Menerva Digital’s unparalleled expertise and accomplishments in the search industry. Being a part of this celebration, amidst entries from some of the industry’s biggest names, is a remarkable achievement in itself. The accolade speaks volumes about our commitment to delivering outstanding results in the digital space, a commitment that’s been acknowledged by a prestigious panel of industry leaders and experts.
Search Engine Land Award for Best of B2B Search Marketing Initiative (SEO) & U.S. Search Award for Best Use of Search, B2B (SEO)
Additionally, we secured another U.S. Search Award for Best Use of Search, B2B (SEO), while partnering with Proofpoint. This project also earned us the Best B2B Search Marketing Initiative (SEO) accolade from Search Engine Land.
Proofpoint, a key player in the Cybersecurity domain, was poised for growth but faced a critical bottleneck: a lack of sufficient staffing to generate, refresh, and implement content. This is where Menerva Digital stepped in, seizing control of the content strategy for the glossary section of Proofpoint’s site.
Cybersecurity professionals are on a constant quest for knowledge. Our strategy was to harness this curiosity, creating glossary pages that were both educational and optimized to rank for pertinent search queries. Our approach involved industry and keyword research, a comprehensive content gap analysis, and the generation of content suggestions and outlines driven by SERP research. Our team of writers and editors crafted the content, which was then meticulously optimized by our SEO experts.
Our creative process drew upon a wide range of resources, including industry blogs, competitor analyses, business reports, and insights from product marketing managers, ensuring our content was comprehensive and on the pulse of industry trends.
The results speak for themselves: we helped Proofpoint achieve a 139% increase in organic traffic, a 66% increase in the sales pipeline from organic search, and a 53% increase in keywords ranking in positions 1-3 on Google between June 2022 and April 2023.
These achievements underscored the crucial role of organic search for Proofpoint, solidifying our partnership and leading to the expansion of our program.
“Menerva Digital always delivers top results. Their impressive track record has given our company confidence in pinning our go-to-market strategy around the insights Menerva Digital provides. The results of this have translated into increased sales and a positive impact for the bottom line. It’s why we don’t see Menerva Digital as just an agency but an indispensable strategic partner.” Rahman Zolfaghari, Director of Digital Marketing at Proofpoint
U.S. Search Award for Best Use of Search, Retail/Ecommerce (SEO)
Menerva Digital won the U.S. Search Award for best use of search, retail/ecommerce (SEO) with our esteemed client, Maisonette.
Maisonette was grappling with significant challenges: the non-visibility of filtered pages in search results, a discrepancy between their existing content and the prevalent search terms, and an absence of optimized dynamic metadata templates on their site. Through in-depth research and comprehensive content gap analysis, we identified millions of keywords not being utilized to their full potential. To tackle these issues, as well as concerns related to duplicate content, we crafted complex filtering rules. In close partnership with the engineering team, we formulated an exhaustive action plan rooted in the insights gleaned from our content gap analysis. Our concerted efforts resulted in a 46% boost in keywords ranking in the top three positions on Google (U.S.), alongside a 33% year-over-year increase in organic traffic.
“Menerva Digital helped grow our SEO traffic, reducing our reliance on costly paid media. We have access to a network of top-tier talent across content and technical SEO for a competitive price compared to a traditional agency. They are an extension of our team and work cross-functionally to deliver value.” Katie Bullman, Senior Director, Growth & Site Experience at Maisonette
These awards symbolize the fruition of our relentless pursuit of excellence in SEO and digital marketing. They underscore our ability to deliver tangible, impactful results, no matter the challenge’s complexity. We are incredibly grateful for these honors that drive us to continue pushing boundaries, innovating, and excelling in all we do.
Stay tuned as we continue delving into the strategies, challenges, and innovations that underpin our award-winning campaigns and share insights with our valued community. Menerva Digital is on the move, and these awards are just the beginning!
Ready to experience unparalleled growth and position your brand as an industry leader? Let’s talk! Contact Menerva Digital today and discover how our award-winning strategies can transform your digital presence and drive measurable results.
Your success story starts here. Join the ranks of our satisfied clients and let Menerva Digital unlock your brand’s full potential. Let’s create SEO magic together!